Development and transformation of advertising messages of selected company
| Thesis title: | Vývoj a proměny reklamních sdělení vybrané firmy |
|---|---|
| Author: | Šachová, Veronika |
| Thesis type: | Bakalářská práce |
| Supervisor: | Šimůnek, Michal |
| Opponents: | Tripes, Stanislav |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce je zaměřená na analýzu vývoje reklamních sdělení firmy Pilsner Urquell. Popisuje proměny v reklamách v závislosti na dané době a událostech, které reklamu mohly ovlivňovat. Zkoumá také, proč si Pilsner Urquell zvolil právě takové barvy pro svou značku nebo to, jak se vyvíjel logotyp. Metodou praktické části je kva-litativní výzkum, konkrétně tedy případová studie. Data byla sesbírána analýzou dokumentů poskytnutých archivem Plzeňského Prazdroje. |
| Keywords: | kvalitativní výzkum; marketing; historie; reklama; Pilsner Urquell |
| Thesis title: | Development and transformation of advertising messages of selected company |
|---|---|
| Author: | Šachová, Veronika |
| Thesis type: | Bachelor thesis |
| Supervisor: | Šimůnek, Michal |
| Opponents: | Tripes, Stanislav |
| Thesis language: | Česky |
| Abstract: | The bachelor thesis is aimed to analyze the development of advertising of the company Pilsner Urquell. It describes the changes in ads in relations with current times a events which could have possibly influenced the advertisement. The thesis is looking for the reason of choosing such colors for the brand or how was the logotype changed. The metodology used in the practical part is qualitative research, more specifically the case study. All data were collected by the document analysis which were provided by the archives of Pilsner Urquell. |
| Keywords: | qualitative research; marketing; history; Pilsner Urquell; advertisement |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Social Sciences |
Information on submission and defense
| Date of assignment: | 18. 3. 2016 |
|---|---|
| Date of submission: | 30. 4. 2017 |
| Date of defense: | 12. 6. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/57791/podrobnosti |