Business plan for Travel Agency "HoneyGo"
| Thesis title: | Business plan for Travel Agency "HoneyGo" |
|---|---|
| Author: | Ikhsanova, Adelia |
| Thesis type: | Bachelor thesis |
| Supervisor: | Habrmanová, Blanka |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement. |
| Keywords: | Customer analysis; Tourism industry; Business plan; Travel agency; Company analysis |
| Thesis title: | Business plan for Travel agency „HoneyGo“ |
|---|---|
| Author: | Ikhsanova, Adelia |
| Thesis type: | Bakalářská práce |
| Supervisor: | Habrmanová, Blanka |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement. |
| Keywords: | Business plan; Travel agency; Tourism industry; Customer analysis; Company analysis |
Information about study
| Study programme: | Ekonomika a management/Corporate Finance and Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 6. 2. 2017 |
|---|---|
| Date of submission: | 15. 5. 2017 |
| Date of defense: | 6. 6. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/60596/podrobnosti |