Corporate social responsibility in the specific marketplace
| Thesis title: | Společenská odpovědnost firem na specifickém trhu |
|---|---|
| Author: | Kadlecová, Lucie |
| Thesis type: | Bakalářská práce |
| Supervisor: | Mejdrech, Vlastimil |
| Opponents: | Plášková, Alena |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá tématem společenské odpovědnosti firem. V teoretické části jsou vymezeny klíčové pojmy vztahující se k tomuto tématu. Praktická část se zaměřuje na společenskou odpovědnost u vybraných firem na trhu kosmetiky. Cílem práce je analýza a následná komparace aktivit v rámci společenské odpovědnosti u firmy Lush a značky Dove. Součástí bakalářské práce je výzkum uskutečněný formou dotazníkového šetření, jehož cílem bylo zjistit obecné povědomí o konceptu společenské odpovědnosti firem. |
| Keywords: | CSR; společenská odpovědnost firem; Lush; Dove |
| Thesis title: | Corporate social responsibility in the specific marketplace |
|---|---|
| Author: | Kadlecová, Lucie |
| Thesis type: | Bachelor thesis |
| Supervisor: | Mejdrech, Vlastimil |
| Opponents: | Plášková, Alena |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with the topic of corporate social responsibility. The key terms related to the topic are explained in the first part of the thesis. The second part focuses on the corporate social responsibility of selected companies in the cosmetic market. The aim of this thesis is to analyse and subsequently compare the activities related to corporate social responsibility between Lush company and Dove brand. The research which was conducted through questionnaire forms another part of the thesis. The aim of this research was to explore awareness and perception of the concept of corporate social responsibility among general public. |
| Keywords: | Lush; CSR; corporate social responsibility; Dove |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 26. 1. 2017 |
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| Date of submission: | 12. 5. 2017 |
| Date of defense: | 15. 6. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/60474/podrobnosti |