Application of the Balanced Scorecard Method within a Chosen Enterprise

The diploma thesis "Application of the Balanced Scorecard Method within a Chosen Enterprise" deals with the Balanced Scorecard concept from the point of view of its integration in the strategic management of a business establishment. The theoretical-methodological part addresses the topic of business performance strategic management with the use of a Balanced Scorecard method. This part characterises the individual elements of the Balanced Scorecard method, gives reasons for its implementation, outlines the individual perspectives constituting the core framework of this method, describes the proposed implementation of the concept and summarises its limitations and constrictions. The practical part of the diploma thesis applies the findings collected in the theoretical-methodological part to the conditions of the production company Screw & Wire Libčice a.s. As a first step, analyses of the company´s external and internal environments are carried out along with the SWOT analysis. Based on the strategic analysis, the mission, the vision and the strategy of the company are defined. As a next step, the Balanced Scorecard itself is modelled to meet the needs of the particular company. The causal interrelations between the strategic objectives of the individual perspectives are illustrated with the help of a strategy map. Lastly, the diploma thesis comes up with a proposal for the implementation of the Balanced Scorecard concept within the chosen enterprise.