Marketing strategy of Managed WiFi on B2B market
| Thesis title: | Marketingová strategie uvedení produktu Managed wifi v segmentu B2B |
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| Author: | Bönischová, Sandra |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Křešťák, Tomáš |
| Thesis language: | Česky |
| Abstract: | Tato práce zkoumá marketingovou strategii, která byla použita při uvedení produktu Managed WiFi od O2 Czech Republic a.s. na trh firemních zákazníků. Na základě průzkumu byly zjišťovány kritické body této marketingové strategie. Hlavním přínosem práce jsou návrhy a doporučeními na její vylepšení. |
| Keywords: | managed WiFi; telekomunikace; marketingová strategie |
| Thesis title: | Marketing strategy of Managed WiFi on B2B market |
|---|---|
| Author: | Bönischová, Sandra |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Křešťák, Tomáš |
| Thesis language: | Česky |
| Abstract: | This diploma thesis explores the marketing strategy that was used when launching Managed WiFi from O2 Czech Republic a.s. on B2B market. Based on the survey, the critical points of this marketing strategy were identified. The main benefits of the thesis are suggestions and recommendations for its improvement. |
| Keywords: | managed WiFi; marketing strategy; telecommunications |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 20. 9. 2016 |
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| Date of submission: | 5. 5. 2017 |
| Date of defense: | 12. 9. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/58478/podrobnosti |