BUSINESS PLAN - BOTTLED GMBH
Thesis title: | BUSINESS PLAN - BOTTLED GMBH |
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Author: | Maes, Johannes |
Thesis type: | Diploma thesis |
Supervisor: | Tyll, Ladislav |
Opponents: | Crider, Jeremy |
Thesis language: | English |
Abstract: | This paper contains the business plan of the Düsseldorf-based lifestyle-beverage startup BOTTLED GmbH. The author has specifically outlined the challenges of a startup in the German beverage industry and explains how BOTTLED’s unique selling proposition differentiates itself from small and big companies in the market. The holistic and integrated business strategies BOTTLED perseus can lead the startup to success, if it finds an external investor providing BOTTLED with a cash influx to cover its operating expenses for the fiscal years of 2017 - 2020. This business plan highlights how BOTTLED would use the investment to achieve growing revenues and profitability. The startup concentrates on very focussed patterns of business operations; maintaining this focus while growing sales over the next years in a planned manner will allow BOTTLED to yield profitable returns and to establish a new lifestyle oriented beverage brand in the market. This paper is a very realistic reflection of the startup’s situation and aims to convince potential investors of the value BOTTLED represents to target consumers and shareholders. |
Keywords: | Lifestyle Startup; Beverage Startup; Profitability ; Investment Proposal; Business Plan |
Thesis title: | Business Plan BOTTLED GmbH |
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Author: | Maes, Johannes |
Thesis type: | Diplomová práce |
Supervisor: | Tyll, Ladislav |
Opponents: | Crider, Jeremy |
Thesis language: | English |
Abstract: | This paper contains the business plan of the Düsseldorf-based lifestyle-beverage startup BOTTLED GmbH. The author has specifically outlined the challenges of a startup in the German beverage industry and explains how BOTTLED’s unique selling proposition differentiates itself from small and big companies in the market. The holistic and integrated business strategies BOTTLED perseus can lead the startup to success, if it finds an external investor providing BOTTLED with a cash influx to cover its operating expenses for the fiscal years of 2017 - 2020. This business plan highlights how BOTTLED would use the investment to achieve growing revenues and profitability. The startup concentrates on very focussed patterns of business operations; maintaining this focus while growing sales over the next years in a planned manner will allow BOTTLED to yield profitable returns and to establish a new lifestyle oriented beverage brand in the market. This paper is a very realistic reflection of the startup’s situation and aims to convince potential investors of the value BOTTLED represents to target consumers and shareholders. |
Keywords: | Lifestyle Startup; Beverage Startup; Business Plan; Investment Proposal; Profitability |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 8. 3. 2017 |
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Date of submission: | 12. 12. 2017 |
Date of defense: | 25. 1. 2018 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/61291/podrobnosti |