Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain
| Thesis title: | Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain |
|---|---|
| Author: | Jablonska, Malgorzata Izabela |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain. |
| Keywords: | Artificial Intelligence ; Digital Advertising ; AI in Digital Advertising |
| Thesis title: | Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain |
|---|---|
| Author: | Jablonska, Malgorzata Izabela |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain. |
| Keywords: | digital advertising; artificial intelligence ; AI |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 27. 4. 2017 |
|---|---|
| Date of submission: | 16. 5. 2018 |
| Date of defense: | 15. 6. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/61967/podrobnosti |