Crowdfunding as a way to carry out projects

Bachelor's thesis deals with the reward-based crowdfunding from the point of view of a fundraiser. Theoretical part is divided into two chapters. The first chapter is focused on defining the term crowdfunding, putting it into historical context and demonstrating its importance on the global, European and Czech markets. The second chapter describes particular requirements of a crowdfunding project based on the experience of the authors of relevant foreign literature. Practical part of the thesis is covered by the third chapter. In this part, a combination of scientific methods was used – analysis of data provided by the crowdfunding platform Startovac, a survey conducted among successful fundraisers and a semi-structured interview with one of those fundraisers. The goal of the thesis is to define factors that lead to the success of crowdfunding projects in the Czech Republic.