Online services in Tourism and their influence on consumer’s behaviour
| Thesis title: | Online služby v cestovním ruchu a jejich vliv na chování spotřebitele |
|---|---|
| Author: | Potocká, Barbora |
| Thesis type: | Diplomová práce |
| Supervisor: | Kvítková, Zuzana |
| Opponents: | Vaško, Martin |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá online technologiemi v cestovním ruchu a jejich vlivem na formu poskytovaných služeb a chování spotřebitele cestovního ruchu. Cílem je určit, jakým způsobem vnímá nové technologie současný a budoucí klient a implikace těchto poznatků do návrhu komunikace s klientem. |
| Keywords: | služba cestovního ruchu; online technologie; chování spotřebitele |
| Thesis title: | Online services in Tourism and their influence on consumer’s behaviour |
|---|---|
| Author: | Potocká, Barbora |
| Thesis type: | Diploma thesis |
| Supervisor: | Kvítková, Zuzana |
| Opponents: | Vaško, Martin |
| Thesis language: | Česky |
| Abstract: | This Master’s thesis deals with online technologies in tourism and their influence on the form of services provided and the behaviour of the consumer of tourism. The aim is to determine how contemporary and future clients perceive new technologies and the implication of this knowledge in the design of communication with the client. |
| Keywords: | online technologies; consumer behaviour; tourism service |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 8. 2. 2017 |
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| Date of submission: | 8. 12. 2017 |
| Date of defense: | 17. 1. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/60626/podrobnosti |