New trends of marketing communication and their application in practice
| Thesis title: | Nové trendy marketingovej komunikácie a ich využitie v praxi |
|---|---|
| Author: | Murčo, Dušan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vítek, Jiří |
| Opponents: | Popel, Stanislav |
| Thesis language: | Slovensky |
| Abstract: | Práca sa zaoberá novými trendami marketingovej komunikácie a ich aplikácií v praxi. V prvej časti je vysvetlená teória a nový prístup k marketingu, tak ako aj téoria marketingovej komunikácie. Po nej už nasledujú spracované vybrané nové trendy marketingovej komunikácie. V praktickej časti je predstavená spoločnosť Student Agency. Nosnú časť tvorí návrh na využitie nových trendov v komunikácií tejto firmy. Sú predstavené 2 varianty možného prevedenia, v závere je finalné odproučenie. |
| Keywords: | facebook; socialne siete; web 2.0; viral; student agency; marketing; nove trendy marketingovej komunikacie |
| Thesis title: | New trends of marketing communication and their application in practice |
|---|---|
| Author: | Murčo, Dušan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vítek, Jiří |
| Opponents: | Popel, Stanislav |
| Thesis language: | Slovensky |
| Abstract: | |
| Keywords: |
| Thesis title: | New trends of marketing communication and their application in practice |
|---|---|
| Author: | Murčo, Dušan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vítek, Jiří |
| Opponents: | Popel, Stanislav |
| Thesis language: | Slovensky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 6. 2008 |
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| Date of submission: | 4. 6. 2008 |
| Date of defense: | 9. 6. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/9755/podrobnosti |