Marketing plan for a chosen hotel restaurant
| Thesis title: | Marketingový plán pro vybranou hotelovou restauraci |
|---|---|
| Author: | Nováková, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Kvítková, Zuzana |
| Opponents: | Petrů, Zdenka |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je vytvoření marketingového plánu pro vybranou hotelovou restauraci. Zvolená marketingová komunikace probíhá pouze na internetu, kde je snazší najít vytipovaného cílového zákazníka. |
| Keywords: | online marketing; propagace na sociálních sítích; marketingový plán |
| Thesis title: | Marketing plan for a chosen hotel restaurant |
|---|---|
| Author: | Nováková, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Kvítková, Zuzana |
| Opponents: | Petrů, Zdenka |
| Thesis language: | Česky |
| Abstract: | The aim of this diploma thesis is to write up a marketing plan for a chosen hotel restaurant. The marketing communication was selected to be only online, because it allows to find the target customer more easily. |
| Keywords: | online marketing; social net's promotion; marketing plan |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 20. 9. 2017 |
|---|---|
| Date of submission: | 27. 4. 2018 |
| Date of defense: | 28. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/62985/podrobnosti |