Implementation of category management in retail
| Thesis title: | Implementace category managementu v retailu |
|---|---|
| Author: | Voženílková, Michaela |
| Thesis type: | Bakalářská práce |
| Supervisor: | Cimler, Petr |
| Opponents: | Fuchs, Jan |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá tématem implementace category managementu v retailu. Jejím cílem je zmapovat celý proces category managementu a zařadit tvorbu planogramu do kontextu category managementu, a to jak v teoretickém pojetí, tak v softwaru, v němž se planogramy vytváří. V práci je popsán celý proces category managementu a vysvětleny základní pojmy související s tímto tématem. Značná část se zabývá realizací kroků category managementu v softwaru Quant, který je využíván primárně pro tvorbu planogramů. Práce směřuje k sestavení optimálního planogramu pro pobočku a následné implementaci tohoto planogramu na pobočce. V práci jsou uvedeny i některé analýzy, které se často používají pro optimalizaci prostoru pobočky či sledování výkonu kategorií. |
| Keywords: | merchandising; software; space management; planogram; Quant; maloobchod; kategorie; category management |
| Thesis title: | Implementation of category management in retail |
|---|---|
| Author: | Voženílková, Michaela |
| Thesis type: | Bachelor thesis |
| Supervisor: | Cimler, Petr |
| Opponents: | Fuchs, Jan |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with the subject of implementation of category management in retail. The main goal is to describe the whole process of category management and integrate the creation of planogram into the context of category management, not only in the theoretical conception but also in the software in which planograms can be created. The whole category management process is described in the thesis together with the basic terms related to this subject. A considerable part deals with the implementation of category management steps in the software Quant which is primarily used for creating planograms. The thesis aims to form an optimal planogram for a store and its implementation afterwards. Some analyses which are often used for optimizing stores space or following the category performance are introduced in the thesis. |
| Keywords: | merchandising; planogram; category management; space management; software; Quant; retail; category |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 1. 3. 2017 |
|---|---|
| Date of submission: | 26. 4. 2018 |
| Date of defense: | 23. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/61094/podrobnosti |