Marketing strategy and communication of Red Bull Česká republika, s.r.o
| Thesis title: | Marketing strategy and communication of Red Bull Česká republika, s.r.o |
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| Author: | Reindl, Martin |
| Thesis type: | Bachelor thesis |
| Supervisor: | Průša, Přemysl |
| Opponents: | Asmalovskij, Alexandr |
| Thesis language: | English |
| Abstract: | Red Bull is considered to be an international corporate. In my bachelor thesis I will try to appropriately describe activities along with other aspects connected this company. Also, I will pay attention to brand awareness and brand image of Red Bull.In the first part of my thesis I will define all necessary aspects to understand given problematic from the theoretical point of view. In the second part, I will mention several actions of a given company as well as implement knowledge from the first part. Towards the end, I have prepared a survey with answers, which will be supported by the previously collected information and data. In this thesis will be revealed the true awareness and image of the brand along with the current marketing strategy of Red Bull. Recommendations to Red Bull for its further run of the business will be provided along. |
| Keywords: | Situation analysis; Brand; Marketing startegy; Red Bull |
| Thesis title: | Marketingova startegie a komunikace Red Bull Česká Republika, s.r.o |
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| Author: | Reindl, Martin |
| Thesis type: | Bakalářská práce |
| Supervisor: | Průša, Přemysl |
| Opponents: | Asmalovskij, Alexandr |
| Thesis language: | English |
| Abstract: | Spoločnosť Red Bull sa pokladá za medzinarodnú korporátnu firmu. V mojej bakalárskej práci sa budem snažiť čo najlepšie popísať jak aktivity tejto firmy, tak aj všetky ostatné aspekty týkajúce sa jej. Takisto sa budem venovať povedomiu o značke a imagu značky Red Bull. Vrámci mojej prvej časti práce popíšem všetky nezbytné aspekty k porozumeniu danej problematike z teoretického hladiska. V druhej časti sa budem pozerat na priame činnosti danej firmy a dalej potom budem implementovat poznatky, ktore zahrnul v prvej časti. K záveru som si pripravil dotazník s výsledkami ku ktorému sa budem vyjadrovat a opierať sa o poznatky ktoré som zaopatril. V práci sa odhalí reálne povedomie o značke spolu s jej imagov a momentálna marketingá stratégia firmy Red Bull. Taktiež budu uvedené prípadné doporučenia pri budúcom koní spoločnosti Red Bull. |
| Keywords: | Situační analýza; Značka; Red Bull ; Marketingová strategie |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/International Business |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 22. 9. 2017 |
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| Date of submission: | 27. 4. 2018 |
| Date of defense: | 23. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/63091/podrobnosti |