Marketing communications of HOCHTIEF CZ construction company
| Thesis title: | Marketingová komunikace stavební společnosti HOCHTIEF CZ |
|---|---|
| Author: | Podráský, Ondřej |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Klindera, Jan |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá využitím a efektivitou marketingové komunikace na stavebním trhu. Věcná doporučení pak aplikuje na společnost HOCHTIEF CZ, a to na základě teoretických poznatků, SWOT analýzy této společnosti a rozhovorů s experty z oboru. |
| Keywords: | marketingová komunikace; stavebnictví; hochtief |
| Thesis title: | Marketing communications of HOCHTIEF CZ construction company |
|---|---|
| Author: | Podráský, Ondřej |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Klindera, Jan |
| Thesis language: | Česky |
| Abstract: | This diploma thesis is focused on use and efficiency of marketing communications in a construction business. Based on theoretical knowledge, SWOT analysis of HOCHTIEF CZ company and interviews with experts, it later forms practical suggestions to be applied to the company itself. |
| Keywords: | hochtief; construction business; marketing communication |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 14. 9. 2017 |
|---|---|
| Date of submission: | 27. 4. 2018 |
| Date of defense: | 29. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/62870/podrobnosti |