Analysis of the use of marketing communication tools at a selected group of hockey clubs
| Thesis title: | Analýza využití nástrojů marketingové komunikace u vybrané skupiny hokejových klubů |
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| Author: | Kohút, Tomáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Novák, Michal |
| Opponents: | Král, Pavel |
| Thesis language: | Česky |
| Abstract: | Bakalárska práca sa venuje marketingovej komunikácii a jej problematike vybraných klubov z 2. Českej hokejovej ligy – skupiny stred. Teoretická časť sa zaoberá modelom komunikačného mixu, jeho zložkami a nástrojmi. Praktická časť analyzuje obsahovú stránku marketingovej komunikácie na vybraných platformách. Práca ma za cieľ odhaliť aký obsah tvorí marketingová komunikácia klubov. Záver práce ob-sahuje vyhodnotenie a odporučenie pre menšie hokejové kluby. |
| Keywords: | Obsahová analýza; Marketing; Marketingová komunikácia; Facebook; Internetové stránky |
| Thesis title: | Analysis of the use of marketing communication tools at a selected group of hockey clubs |
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| Author: | Kohút, Tomáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Novák, Michal |
| Opponents: | Král, Pavel |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis is about marketing communication of clubs from the second ice hockey league in middle Czech Republic. Theoretical part contains model of communication mix and his parts and tools. The practical part analyze the content side of marketing communication in chosen platforms. The aim of this bachelor thesis is to investigate the content of marketing communitcation of clubs. The ending part contains the summary and recommendation for smaller ice hockey clubs. |
| Keywords: | Content analysis; Facebook; Marketing; Marketing communication; Web pages |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 25. 5. 2017 |
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| Date of submission: | 27. 4. 2018 |
| Date of defense: | 31. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/62251/podrobnosti |