Brand Management
Thesis title: | Brand Management |
---|---|
Author: | Fíla, Petr |
Thesis type: | Bachelor thesis |
Supervisor: | Harantová, Monika |
Opponents: | Hesková, Marie |
Thesis language: | English |
Abstract: | The bachelor thesis on Brand Management topic is focused on solving given problems in specific conditions of economic practice and on the basis of the theoretical and methodological knowledge, obtained by studying professional literature from the area and their subsequent application into the Czech company EYELEVEL, s.r.o. |
Keywords: | brand features; brand management; valuation methods of trademarks; brand; trademark; brand value |
Thesis title: | Brand management |
---|---|
Author: | Fíla, Petr |
Thesis type: | Bakalářská práce |
Supervisor: | Harantová, Monika |
Opponents: | Hesková, Marie |
Thesis language: | English |
Abstract: | Bakalářská práce na téma Brand management je zaměřena na řešení dané problematiky v konkrétních podmínkách hospodářské praxe a to na základě teoreticko- metodolo-gických poznatků, získaných studiem odborné literatury z dané oblasti a jejich následné aplikace do české firmy EYELEVEL, s.r.o. |
Keywords: | značka; ochranná známka; hodnota značky; funkce značky; řízení značky; metody oceňování ochranných známek |
Information about study
Study programme: | Ekonomika a management/Management |
---|---|
Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management |
Information on submission and defense
Date of assignment: | 2. 8. 2013 |
---|---|
Date of submission: | 27. 4. 2018 |
Date of defense: | 7. 9. 2018 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/43667/podrobnosti |