A Model Design for Implementation and Evaluation of CSR Activities into Small and Medium-sized Organizations in the Cultural and Creative Industries

The dissertation thesis deals with the topic of Corporate social responsibility and its implementation into the business models of small and medium-sized organizations in the cultural and creative industries. Recently it has been agreed on the view that social responsibility is largely influenced by the culture of the country, but nobody studied organizations active in this field that creates culture. The sector of culture can be divided into cultural and creative industries, which are closely linked. Thus, the work explores the area of small and medium-sized organizations that has never been studied before from this angle. The research was conducted by qualitative method and the actual data collection was conducted by personal interviews, which were then analysed using qualitative content analysis. Sixty respondents were obtained from five locations in the Czech Republic. The data was utilized in the design of methodology to implement Corporate social responsibility, which was subsequently verified in practice. Individual parts have also been tested by students of distance learning course on entrepreneurship. Their enterprises are based in various industries and thus was revealed that the method is usable beyond its original focus.