Marketing activities of a small company
| Thesis title: | Marketingové aktivity malého podniku |
|---|---|
| Author: | Gregor, David |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Hamouz, Petr |
| Thesis language: | Česky |
| Abstract: | Cílem této bakalářské práce je analyzovat konkurenci podniku Bumper Balls a určit hrozby, které na podnik působí. V teoretické části vymezím pojmy jako je marketing, marketingový mix, 4P, Porterova analýza pěti sil a mystery shopping. V praktické části zanalyzuji nynější marketingové aktivity podniku a rozřadím je do marketingového mixu. Dále zanalyzuji konkurenci dle Porterova modelu pěti sil a vyhledám nejzávažnější hrozby. Provedu mystery shopping mezi konkurenty v odvětví a porovnám je s vlastním podnikem. Na základě toho zformuluji doporučení, jakým směrem by se měla má firma dále ubírat. |
| Keywords: | marketing; konkurence; Bumper Balls; bubble fotbal; zorbing fotbal |
| Thesis title: | Marketing activities of a small company |
|---|---|
| Author: | Gregor, David |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Hamouz, Petr |
| Thesis language: | Česky |
| Abstract: | The goal of this bachelor thesis will be analysis of marketing strategies and competition of my small company Bumper Balls. I will also explain which threats have impact on my company. In theoretical part I will define terms like marketing, marketing mix, 4P, Porter´s five forces analysis and mystery shopping. In practical part I will analyse company´s current marketing activities, which I will divide into marketing mix parts. Also, I will make analysis of competition according to Porter´s five forces model and will describe the biggest threads. Next part will be mystery shopping between my competitors which I will compare with my company. In the end I will formulate recommendations and direction what my company should be heading to. |
| Keywords: | marketing; competition; Bumper Balls; bubble football; zorbing football |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 10. 2017 |
|---|---|
| Date of submission: | 9. 5. 2018 |
| Date of defense: | 23. 5. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/63570/podrobnosti |