The strategy of product positioning on the pharmaceutical market - Case study Enterodez
| Thesis title: | The strategy of product positioning on the pharmaceutical market - Case study Enterodez |
|---|---|
| Author: | Nebogin, Ivan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Machek, Martin |
| Opponents: | Akhmerov, Timur |
| Thesis language: | English |
| Abstract: | The aim of the thesis is to develop a strategy for positioning "Enterodez" (in the form of powder) on the Russian market, developing specific recommendations in order to enhance the management of product promotion. The practical relevance of the work lies in the fact that basing on the results of the market analysis new product promotion strategy will be formed and submitted to the company. |
| Keywords: | Pharmaceutical market; Strategy; Enterodez |
| Thesis title: | The strategy of product positioning on the pharmaceutical market - Case study Enterodez |
|---|---|
| Author: | Nebogin, Ivan |
| Thesis type: | Bakalářská práce |
| Supervisor: | Machek, Martin |
| Opponents: | Akhmerov, Timur |
| Thesis language: | English |
| Abstract: | Cílem této diplomové práce je vyvinout strategii tržního umístění pro "Enterodez" (ve formě prášku) na ruském trhu, vypracovat konkrétní doporučení ke zlepšení řízení propagace produktu. Praktický význam práce spočívá v tom, že na základě výsledků analýzy trhu bude vytvořena nová strategie propagace produktů, která následně bude předložena společnosti. |
| Keywords: | Pharmaceutical market,; Enterodez; Strategy |
Information about study
| Study programme: | Ekonomika a management/Corporate Finance and Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 5. 12. 2017 |
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| Date of submission: | 14. 5. 2018 |
| Date of defense: | 19. 6. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/64134/podrobnosti |