Marketing usage of Czech design
| Thesis title: | Marketingové uplatnění českého designu |
|---|---|
| Author: | Boková, Kristýna |
| Thesis type: | Diplomová práce |
| Supervisor: | Černá, Jitka |
| Opponents: | Plesl, Rony |
| Thesis language: | Česky |
| Abstract: | Předmětem diplomové práce je zhodnocení vlivu designu na marketingové uplatnění a konkurenceschopnost firem. V teoretické části se věnuji teoretickému zakotvení designu, konkurenceschopnosti a propojení marketingu a designu. Praktická část je zaměřena na analýzu, syntézu, komparaci vybraných firem Halla, Lugi, mmcité, TON a Ravak, ve vztahu k jejich konceptu a implementaci designu na jejich výrobky v rámci marketingového uplatnění. |
| Keywords: | design thinking; design; produktový design; konkurenceschopnost; marketing |
| Thesis title: | Marketing usage of Czech design |
|---|---|
| Author: | Boková, Kristýna |
| Thesis type: | Diploma thesis |
| Supervisor: | Černá, Jitka |
| Opponents: | Plesl, Rony |
| Thesis language: | Česky |
| Abstract: | The subject of the diploma thesis is to evaluate the impact of design on marketing and competitiveness of companies. In the theoretical part, I focus on the theoretical foundation of design, competitiveness and the interconnection of marketing and design. The practical part is focused on the analysis, synthesis, comparison of selected companies such as Halla, Lugi, mmcité, TON and Ravak in relation to their design and realization of the design for their products within the marketing application. |
| Keywords: | design ; competitiveness; marketing; design thinking; product design |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 11. 2017 |
|---|---|
| Date of submission: | 15. 5. 2018 |
| Date of defense: | 19. 6. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/64540/podrobnosti |