Isolation Of The Czech Online Marketing Freelancers

Isolation respectively the isolated way of freelance work differentiates it from business and other types of working relationships. Until now, little attention has been paid to the topic due to an excessive fixation on the search for business success determinants and focusing on a number of partial problems solved, which affect freelancers.Method: Through eleven in-depth interviews with Czech online marketing freelancers, the goal was to better understand the issue from freelancers' viewpoint and to provide the insights needed for further research. In the first phase of the interview, freelancers described their story, including their experience as freelancers. Then they were asked additional questions about the specific moments that included the phenomenon.The result: The solidarity and friendship of the freelance community seem to help reduce the feeling of isolation. Freelancers believe that the feeling of loneliness and isolation can be always solved and often seeks support from their colleagues in the field. It also helps when to learn how to plan their time and find the right workplace for them. In the future, validation via finding the suitable variables and testing of the construct, or its addition to a better description of causality, is needed. It is recommended to pay special attention to the relationship between the professional community and the feeling of isolation.