Market Entry Strategy for Countrylife into Russian Market

The objective of this thesis is to choose the appropriate market entry mode and create a marketing strategy for the organic grocery Countrylife. Suggested strategy is based on features of the Russian market and specificity of the local consumers. The work consists from the five parts. Theoretical part reviews the marketing frameworks needed to enter the foreign market and the theory of organic. It is followed by analysis of the Russian market and its’ specific. The following aim of the thesis is to analyze Countrylife Company in the home market and marketing mix was done, in order to define companies’ strategy locally. The last part of the thesis sums up results of surveys distributed among Russian consumers and interviews done with specific consumers. Based on all collected data the objective of the thesis, to develop market entry strategy for “Countrylife” on Russian market, is reached.