The "Made in Czech" Country-of-Origin Effect on Czech Brands
| Thesis title: | The "Made in Czech" Country-of-Origin Effect on Czech Brands |
|---|---|
| Author: | Rodríguez Pérez, Alejandro |
| Thesis type: | Diploma thesis |
| Supervisor: | Lhotáková, Markéta |
| Opponents: | Halík, Jaroslav |
| Thesis language: | English |
| Abstract: | This thesis provides the general reader with a detailed introduction to brand management and the effects of the "made in" country-of-origin effect on the image of brans. It contributes to the existing research by assesing the country image of the Czech Republic. Last this research helps brand managers to understand how the "made in" cue can potentially contribute to the brand image across product categories |
| Keywords: | Country-of-origin; Brand Management; Czech Republic; Country Image; Marketing |
| Thesis title: | The "Made in Czech" Country-of-Origin Effect on Czech Brands |
|---|---|
| Author: | Rodríguez Pérez, Alejandro |
| Thesis type: | Diplomová práce |
| Supervisor: | Lhotáková, Markéta |
| Opponents: | Halík, Jaroslav |
| Thesis language: | English |
| Abstract: | Tato diplomová práce poskytuje obecnému čtenáři podrobný úvod do řízení značky a do účinku "made in" v zemi původu na image značek. Přispívá k existujícímu výzkumu tím, že hodnotí obraz krajiny puvodu České republiky. Dále, tento výzkum pomáhá manažerům značky, aby pochopili, jak může obraz "made in" potenciálně přispět k imagu značky v různých kategoriích produktů. |
| Keywords: | Country-of-origin; Brand Management; Marketing; Czech Republic; Country Image |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/International Business - Central European Business Realities |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Faculty of International Relations |
Information on submission and defense
| Date of assignment: | 5. 5. 2017 |
|---|---|
| Date of submission: | 30. 6. 2018 |
| Date of defense: | 30. 8. 2018 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/62035/podrobnosti |