The Importance of Building Consistent Corporate Design from the Foundation of the Company with an Applicable Example of the Design for Chosen Start-up

The aim of this master’s thesis is to create and define a consistent corporate design for chosen start-up. The first, theoretical and methodical, part of the thesis summarizes the existing scholar findings about corporate identity with an emphasis on the corporate design and its importance for building corporate brand from the foundation of the company. This part also describes the process of creating a corporate design in five phases. The second, practical part of the thesis applies the acquired theoretical knowledge from previous chapters to a specific example of the selected start-up company, RedCute Technologies, s.r.o. The output of the practical part is a compact corporate design of this company with a graphic manual that will serve the chosen company in its presentation and its image and brand building.