This Master´s Thesis deals with incoming tourism from the United States of America to the Czech Republic and specifics of American tourists. The aim is to analyze the devoplment and the current state of the incoming tourism from the US to the CZ, as well as to analyze behaviour of American tourists. The theoretical part defines important terms from the field of tourism, such as tourism, tourist or tourism typology. Also, the importance of tourism for national economy is explained. Next, the prac... show full abstractThis Master´s Thesis deals with incoming tourism from the United States of America to the Czech Republic and specifics of American tourists. The aim is to analyze the devoplment and the current state of the incoming tourism from the US to the CZ, as well as to analyze behaviour of American tourists. The theoretical part defines important terms from the field of tourism, such as tourism, tourist or tourism typology. Also, the importance of tourism for national economy is explained. Next, the practical part analyzes the statistical data about the number of arrivals, overnight stays and about expenses of the American tourists in Europe and in the Czech Republic. Morover, the tour packages from the US to the CZ are examined. In addition, the promotion of the Czech Republic on the American market is described. The thesis suggests possible steps which can be taken in order to increase the number of visitors from the US and to extend their stay in the Czech Republic. |