Direct sale as an instrument of new customers aquisition
| Thesis title: | Priamy predaj ako nástroj získavania nových zákazníkov |
|---|---|
| Author: | Kovácsik, Miroslav |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Slovensky |
| Abstract: | Práca charakterizuje priamy predaj ako ďalšiu formu získavania zákazníkov v odvetví maloobchodu. Obsahuje stručnú históriu, organizácie priameho predaja a charakterizuje etický kódex, ktorým sa spoločnosti riadia. Praktická časť je zameraná na americkú spoločnosť Southwestern, ktorá takto predáva svoje produkty. |
| Keywords: | - |
| Thesis title: | Direct sale as an instrument of new customers aquisition |
|---|---|
| Author: | Kovácsik, Miroslav |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Slovensky |
| Abstract: | |
| Keywords: | - |
| Thesis title: | Direct sale as an instrument of new customers aquisition |
|---|---|
| Author: | Kovácsik, Miroslav |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Slovensky |
| Abstract: | |
| Keywords: | - |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 25. 6. 2008 |
|---|---|
| Date of submission: | 25. 6. 2008 |
| Date of defense: | 18. 8. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/10107/podrobnosti |