Mystery shopping as an employee evaluation part

Thesis title: Mystery shopping jako součást hodnocení zaměstnanců
Author: Potměšilová, Renata
Thesis type: Diplomová práce
Supervisor: Král, Pavel
Opponents: Petrů, Gabriela
Thesis language: Česky
Abstract:
Diplomová práce se zabývá literární rešerší metody mystery shopping a jejího využití pro hodnocení zaměstnanců. Případová studie provedena na dvou českých organizacích zkoumá formy mystery shoppingu, nastavení standardů a checklistu, obsah a formu zpětné vazby, vliv odměn, dopady mystery shoppingu na organizaci, práci s výsledky a pohled zaměstnanců na tuto metodu.
Keywords: Zpětná vazba; Hodnocení zaměstnanců; Mystery shopping
Thesis title: Mystery shopping as an employee evaluation part
Author: Potměšilová, Renata
Thesis type: Diploma thesis
Supervisor: Král, Pavel
Opponents: Petrů, Gabriela
Thesis language: Česky
Abstract:
This thesis deals with the literature search of the mystery shopping method and its use in employee evaluations. This Case study was conducted by two Czech organizations and examines the following: different forms of mystery shopping, setting standards and checklists, content and form of feedback, the impact of rewards, the impact of mystery shopping on the organization, working with results and the employee's perspective on this method
Keywords: Mystery shopping; Feedback; Employee evaluation

Information about study

Study programme: Ekonomika a management/Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Management
Department: Department of Social Sciences

Information on submission and defense

Date of assignment: 18. 3. 2016
Date of submission: 29. 4. 2019
Date of defense: 5. 6. 2019
Identifier in the InSIS system: https://insis.vse.cz/zp/57053/podrobnosti

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