The Influence of Kinetic Typography on the Amount of Memorized Information

The bachelor thesis is focused on kinetic typography and its influence on the amount of memorized information compared to traditional typography. The aim of this work is to clarify whether the use of kinetic typography as a tool for attracting attention to the communicated information positively affects the amount of memorized information compared to traditional typography.The theoretical provides analysis and description of general principles of kinetic typography, its history, trends and general characteristics. There are explored its differences from classical typography and what kinetic typography has in common with it. Furthermore, there are discussed.some key psychological principles that kinetic typography uses in conjunction with memory and how we process received information.The acquired knowledge is further applied in the practical part of this work in creating their own video using kinetic typography and graphic poster with typography static. These documents were subsequently used for the reconnaissance part. The survey was conducted in the form of an empirical survey using both quantitative and qualitative research. The source of information in the exploratory section from a quantitative point of view was an online questionnaire and in-depth interviews from qualitative point of view.By summarizing the results of all investigations, it was clearly demonstrated that the use of kinetic typography positively affects the amount of memorized information compared to traditional typography. Thus, kinetic typography serves as a tool not only for attracting attention to the information being conveyed, but also for easier reading and for better orientation in information, which confirms the established hypothesis.