The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers
Thesis title: | The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers |
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Author: | Wong, Hoi Ying |
Thesis type: | Diploma thesis |
Supervisor: | Srivastava, Mohit |
Opponents: | Tyll, Ladislav |
Thesis language: | English |
Abstract: | Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market based on three different levels: country level, industry level, and customer level. Secondary research and customer survey are adopted to collect data for the analytical purpose. Thereafter, expert interviews are conducted in order to generate insights into the possible new business model options. Based on all the findings, three new business model options, which are B2B asset provider, Mobility service provider, and Autonomous mobility experience pioneer are proposed by using the 4I framework for the innovation process. |
Keywords: | Business model innovation; Automobile manufacturers; MaaS development; China; Mobility as a Service |
Thesis title: | The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers |
---|---|
Author: | Wong, Hoi Ying |
Thesis type: | Diplomová práce |
Supervisor: | Srivastava, Mohit |
Opponents: | Tyll, Ladislav |
Thesis language: | English |
Abstract: | Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market based on three different levels: country level, industry level, and customer level. Secondary research and customer survey are adopted to collect data for the analytical purpose. Thereafter, expert interviews are conducted in order to generate insights into the possible new business model options. Based on all the findings, three new business model options, which are B2B asset provider, Mobility service provider, and Autonomous mobility experience pioneer are proposed by using the 4I framework for the innovation process. |
Keywords: | Automobile manufacturers; Business model innovation; China; MaaS development; Mobility as a Service |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 29. 1. 2019 |
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Date of submission: | 13. 5. 2019 |
Date of defense: | 12. 6. 2019 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/68429/podrobnosti |