Monetization Trends in Video Game Industry
| Thesis title: | Trendy monetizace ve videoherním průmyslu |
|---|---|
| Author: | Avdibegović, Samir |
| Thesis type: | Diplomová práce |
| Supervisor: | Andera, Michal |
| Opponents: | Sýkora, Marek |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá novými trendy ve videoherním průmyslu, s důrazem na monetizaci her. Pozornost byla věnována zejména popisu Business Modelu Canvas, distribučním cestám a zdrojům příjmů. Cílem diplomové práce je zjistit, jak na nové trendy reagují hráči videoher v České republice a jaké jsou jejich hlavní charakteristiky. Teoretická část práce pak zejména popisuje problematiku s interpretací business modelu ve videoherním průmyslu a mapuje distribuční cesty, a četné možnosti zdrojů příjmů. Praktická část je pak zaměřená na analýzu a popis nasbíraný dat, za pomocí dotazníkového šetření. Analytická část postupně analyzuje obecné charakteristiky zkoumaného vzorku, jejich preference vůči herním atributům, preferované monetizační modely a názory hráčů na momentální trendy. |
| Keywords: | Videohra; Videoherní Průmysl; Business Model; Business Model Canvas; Zdroje Příjmů; Monetizace |
| Thesis title: | Monetization Trends in Video Game Industry |
|---|---|
| Author: | Avdibegović, Samir |
| Thesis type: | Diploma thesis |
| Supervisor: | Andera, Michal |
| Opponents: | Sýkora, Marek |
| Thesis language: | Česky |
| Abstract: | The Czech player base was analyzed in the application part of this thesis using the analysis of collected questionnaires from 467 players. Two hypotheses were also verified. The first hypothesis regarding the age dependence of players on their total spending was rejected. The second hypothesis concerning the influence of the spending of the players on the "extra" functions of the game against their total spending was confirmed. A very strong correlation was found among these variables (Pearson's correlation coefficient was 0.8 at a significance level of p <0.01). Furthermore, a more thoroughly studied sample of Czech players and their characteristics was described, as well as the preferences for individual game attributes, preferences and frequencies of individual forms of monetization and last but not least, the views of players on new trends were described. |
| Keywords: | Video Game Industry; Videogame; Business Model; Business Model Canvas; Revenue Streams; Monetization |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 14. 5. 2018 |
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| Date of submission: | 15. 5. 2019 |
| Date of defense: | 12. 6. 2019 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/66447/podrobnosti |