A Qualitative Study of Strategy Creation in a Sports Organization
| Thesis title: | Kvalitativní studie tvorby strategie ve sportovní organizaci |
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| Author: | Hambalek, Michal |
| Thesis type: | Diplomová práce |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | Diplomová práca sa venuje problematike strategického managementu v športovej organizácii. Má dve nosné časti, z ktorých prvá je realizovaná rešerš teoretických poznatkov z literatúry, ktorá obsahuje informácie o strategii, stratégii v športe a strategickom plánovacom procese. V druhej časti je následne analyzovaný klub FC Nitra, ktorý je účastníkom najvyššej slovenskej futbalovej súťaže Fortuna ligy. Ide o kvalitatívnu analýzu, ktorá je realizovaná prostredníctvom rozhovorov s vybranými respondentmi. Šlo o premyslený výber managementu, hráčov, trénerov a fanúšikov klubu. Cieľom dát bolo zhodnotiť ako veľmi sú teoretické znalosti známe respondentom a zároveň v akej miere sú následne aplikované v praxi. Hlavné zameranie teda bolo na rozdielnosti teórie a praxe v klube. Na základe detekovaných odchýliek následne boli vytvorené odporúčania, ktoré klub môže v budúcnosti použiť na zlepšenie svojej efektivity v tejto skúmanej oblasti. |
| Keywords: | Stratégia; strategický plánovací proces; športový management; futbalový klub |
| Thesis title: | A Qualitative Study of Strategy Creation in a Sports Organization |
|---|---|
| Author: | Hambalek, Michal |
| Thesis type: | Diploma thesis |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | The thesis is focused on creation of strategy in sports organization. It has two main parts, the first is a review of theoretical knowledge from the literature, which contains information about strategy, strategy in sport and strategic planning process. The second part is then analyzing club FC Nitra, which is a participant of the highest Slovak football competition - Fortuna League. It is a qualitative analysis that is conducted through interviews with selected respondents. It was a thoughtful selection of management members of club, players, coaches and club fans. The aim of the data was to evaluate how much the theoretical knowledge is known to the respondents and at the same time how they are applied in real situations. The main focus was therefore on the differences in theory and practice in the club´s activties. Based on the deviations detected, recommendations were subsequently made that the club can use in the future to improve its effectiveness in this area. |
| Keywords: | Process of strategy developing; Strategy; football club; Sport management |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 5. 10. 2018 |
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| Date of submission: | 26. 6. 2019 |
| Date of defense: | 30. 8. 2019 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/67167/podrobnosti |