Product, Marketing research and Development of “Vinylook” mobile application

Thesis title: Product, Marketing research and Development of “Vinylook” mobile application
Author: Ljubinkovic, Jana
Thesis type: Diploma thesis
Supervisor: Novotný, Ota
Opponents: Potančok, Martin
Thesis language: English
Abstract:
New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook.
Keywords: Records Exchange; Product Discovery; Mobile Application
Thesis title: Product, Marketing research and Development of “Vinylook” mobile application
Author: Ljubinkovic, Jana
Thesis type: Diplomová práce
Supervisor: Novotný, Ota
Opponents: Potančok, Martin
Thesis language: English
Abstract:
New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook.
Keywords: Product Discovery; Mobile Application; Records Exchange

Information about study

Study programme: Aplikovaná informatika/Information Systems Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Informatics and Statistics
Department: Department of Information Technologies

Information on submission and defense

Date of assignment: 14. 11. 2018
Date of submission: 28. 6. 2019
Date of defense: 27. 8. 2019
Identifier in the InSIS system: https://insis.vse.cz/zp/67729/podrobnosti

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