The Study of Opportunity of Establishing Vietnamese Restaurant

The subject of this bachelor thesis is to develop a feasibility study for establishing a Vietnamese restaurant in Pankrác, Prague. The thesis begins with a literature review focused on the topic of a business plan and the pre-investment phase. In the practical part, the findings from the literature review are applied in practice by creating a feasibility study for a fictional Vietnamese restaurant. The main areas of the study include market analysis, competition analysis, and a financial plan. The market analysis includes a market survey that provides a foundation for understanding the interest of the target group. The results obtained from these analyses serve as a basis for verifying the feasibility and potential success of the identified business opportunity. The results also include a discussion that evaluates the achievement of the objectives and identifies potential limitations and obstacles. The conclusion of the thesis summarizes the achieved results, their impact, and their practical benefits for the author.