Barriers for the adoption of Smart Home products in the German and UK market
| Thesis title: | Barriers for the adoption of Smart Home products in the German and UK market |
|---|---|
| Author: | Höllriegel, Isabella |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Srivastava, Mohit |
| Thesis language: | English |
| Abstract: | Digitalization has a huge impact on human life, up to a point where components in households are interconnected and enabled to communicate with each other through IoT technology, automating every-day tasks previously executed by humans. The market for such Smart Homes is expected to grow significantly in the next years, however, the UK and Germany show a lower utilization rate on household basis than the United States or Northern European countries. Throughout this thesis, application areas and device categories are identified, IoT and AI are put into context and the UK and German Smart Home markets are analyzed. In an empirical study, it is verified that age, location and ownership status influence consumers’ attitude towards the Smart Home concept and that data security concerns are identified as the main barrier, preventing prospective customers to adopt Smart Home technology. |
| Keywords: | Smart Home; IoT; barriers for adoption; data security; digitalization |
| Thesis title: | The smart home market and its barriers to adoption for consumers in Western Europe |
|---|---|
| Author: | Höllriegel, Isabella |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Srivastava, Mohit |
| Thesis language: | English |
| Abstract: | Digitalization has a huge impact on human life, up to a point where components in households are interconnected and enabled to communicate with each other through IoT technology, automating every-day tasks previously executed by humans. The market for such Smart Homes is expected to grow significantly in the next years, however, the UK and Germany show a lower utilization rate on household basis than the United States or Northern European countries. Throughout this thesis, application areas and device categories are identified, IoT and AI are put into context and the UK and German Smart Home markets are analyzed. In an empirical study, it is verified that age, location and ownership status influence consumers’ attitude towards the Smart Home concept and that data security concerns are identified as the main barrier, preventing prospective customers to adopt Smart Home technology. |
| Keywords: | IoT; barriers for adoption; data security; digitalization; Smart Home |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 3. 2. 2019 |
|---|---|
| Date of submission: | 26. 8. 2019 |
| Date of defense: | 5. 9. 2019 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/68485/podrobnosti |