PR communication of the company NMS Market Research
| Thesis title: | PR komunikace společnosti NMS Market Research |
|---|---|
| Author: | Houda, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Khelerová, Vladimíra |
| Opponents: | Postler, Milan |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce řeší PR komunikaci agentury NMS Market Research. Cílem bylo zhodnotit její efektivitu po dobu spolupráce s agenturou PR.Konektor. Na základě analýzy komunikace v médiích a na sociálních sítích byla zjištěna kvalitně odvedená práce agentury s uspokojivými výsledky nad rámec smluvených cílů. |
| Keywords: | Public Relations; Mediální komunikace; PR |
| Thesis title: | PR communication of the company NMS Market Research |
|---|---|
| Author: | Houda, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Khelerová, Vladimíra |
| Opponents: | Postler, Milan |
| Thesis language: | Česky |
| Abstract: | This final thesis deals with PR communication of agency NMS Market Research. The goal was to evaluate the effectivity of it during the cooperation witch the agency PR.Konekpr. Based on analysis of the communication in media and social media it is possible to evaluate the cooperation as a success and with satisfying results which exceeded the goals. |
| Keywords: | PR; Public Relations; Media communication |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 18. 9. 2018 |
|---|---|
| Date of submission: | 17. 4. 2020 |
| Date of defense: | 25. 5. 2020 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/66690/podrobnosti |