Communication strategy of the brand Herkules
| Thesis title: | Komunikační strategie značky Herkules |
|---|---|
| Author: | Valdová, Viktorie |
| Thesis type: | Bakalářská práce |
| Supervisor: | Postler, Milan |
| Opponents: | Hartl, Daniel |
| Thesis language: | Česky |
| Abstract: | Cílem této bakalářské práce je zanalyzovat komunikační strategii značky Herkules, která spadá pod firmu Druchema. Pomocí analýz, průzkumů a dotazníkových šetření se práce snaží najít silná a slabá místa marketingové komunikace a navrhnout optimalizaci komunikační strategie. |
| Keywords: | komunikační strategie; marketingová komunikace; Herkules; komerční komunikace; marketing; Druchema |
| Thesis title: | Communication strategy of the brand Herkules |
|---|---|
| Author: | Valdová, Viktorie |
| Thesis type: | Bachelor thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Hartl, Daniel |
| Thesis language: | Česky |
| Abstract: | The aim of the thesis is to analyse the communication strategy of the brand Herkules, which belongs to Druchema company. The thesis tries to find strenghts and weaknesses of the marketing communication by using analysis, research and survey and it tries to find optimal communication strategy. |
| Keywords: | Druchema; communication strategy; marketing communication; Herkules; commercial communication; marketing |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 6. 12. 2018 |
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| Date of submission: | 21. 4. 2020 |
| Date of defense: | 27. 5. 2020 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/67977/podrobnosti |