Implementation of improvements of the managerial game Adgame using elements of agent-systems

The management game Adgame is currently used for various competitions. However, its usefor study purposes is also being planned. But it is too simple for this use and so it gave rise toa newer version that is being implemented from the ground up using knowledge of multi-agentsystems. The new version expands the functionality, as well as the behavior of the monitoredvirtual population to better correspond to real people and study requirements. The first partof the thesis examines the shortcomings of the previous versions of the game and containssuggestions on how to improve them. Furthermore, the author also deals with the theory ofagent systems and tools that are usable for implementation of the new version in this part.The second part of the thesis deals with the implementation of individual improvementsof the game’s functionalities focused on the simulated population. The third and last partcontains testing that was done by collecting the resulting data (mainly growth and changesin population demand). These data were then compared to each of the author’s estimations.All tests were successful with the recommendation to change the mathematical formula thatcalculated the increase in demand for products, since there are colossal differences betweensuccessful and unsuccessful advertising campaigns. The implemented module is ready for use, however, it is necessary to refine communication and exchange of information between othermodules of the new version of the game, but these are not yet completed at the time thisbachelor’s thesis was written.