Design of gamification strategy in a mobile educational application

The diploma thesis deals with gamification and the use of gamification elements in a mobile application whose purpose is the motivation of participants of a long-term training. The output of this thesis will be used for a project focused on the development of a mobile application designed to support the courses of training companies. This application should function as a platform for other companies and organizations in the future. The main goal of this thesis is to select suitable gamification elements for this mobile application. In the theoretical part, the areas of games, gamification and mobile devices are covered in a literature review. Then, the game types and game elements are described using selected gamification frames. In the practical part, the application is presented in more detail using SWOT analysis and its target group is determined with regard to possible expansion into other markets. Interviews were conducted with representatives of the target group using a prototype application, which set the basis for the selection of suitable game elements. A total of 13 elements are selected which complement each other and will be implemented in the application. This selection is chronologically arranged by multi-criteria comparison to design an implementation plan and a breakpoint is identified where the application can be used before its completion. The accuracy of the selected game elements is verified at the end of the practical part using an analytical tool of the Octalysis gamification framework.