A proposal of marketing communication for a chosen company
| Thesis title: | Návrh marketingové komunikace vybrané společnosti |
|---|---|
| Author: | Šimek, Petr |
| Thesis type: | Diplomová práce |
| Supervisor: | Mareš, Jan |
| Opponents: | Andera, Michal |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá marketingovou komunikací pro vybranou společnost, která poskytuje služby v oblasti solární energie. Cílem práce je společnosti pomoci s efektivní marketingovou komunikací. Teoretická část je věnována zejména nástrojům marketingové komunikace. Praktická část implementuje poznatky z teoretické části, analyzuje konkurenci a zabývá se zejména procesem tvorby webové stránky. Na základě jak teoretické tak praktické části vzešly návrhy a doporučení. |
| Keywords: | tvorba webových stránek; Marketingová komunikace; reklama |
| Thesis title: | A proposal of marketing communication for a chosen company |
|---|---|
| Author: | Šimek, Petr |
| Thesis type: | Diploma thesis |
| Supervisor: | Mareš, Jan |
| Opponents: | Andera, Michal |
| Thesis language: | Česky |
| Abstract: | This diploma thesis is devoted to the improvement of the marketing communication of a chosen company, which provides services in the area of solar energy. The aim of this thesis is to help the company develop effective marketing communication. The theoretical part focuses mainly on the analysis of specific tools of marketing communication. The practical part implements the findings of the theoretical part, analyzes competitors, and focuses solely on processes related to web development. Proposals and recommendations are based on the findings of both theoretical and practical parts. |
| Keywords: | Marketing communication; web development; advertisement |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 30. 9. 2019 |
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| Date of submission: | 4. 5. 2020 |
| Date of defense: | 9. 6. 2020 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/70924/podrobnosti |