Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market

Thesis title: Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market
Author: Chen, Sailing
Thesis type: Bachelor thesis
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part.
Keywords: Business ; Huawei; Strategy
Thesis title: Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market
Author: Chen, Sailing
Thesis type: Bakalářská práce
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part.
Keywords: Huawei; strategy ; Business

Information about study

Study programme: Ekonomika a management/Business Administration/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 7. 5. 2019
Date of submission: 12. 5. 2021
Date of defense: 9. 6. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/69690/podrobnosti

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