Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market
Thesis title: | Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market |
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Author: | Chen, Sailing |
Thesis type: | Bachelor thesis |
Supervisor: | Pernica, Karel |
Opponents: | Kubíček, Aleš |
Thesis language: | English |
Abstract: | The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part. |
Keywords: | Business ; Huawei; Strategy |
Thesis title: | Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market |
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Author: | Chen, Sailing |
Thesis type: | Bakalářská práce |
Supervisor: | Pernica, Karel |
Opponents: | Kubíček, Aleš |
Thesis language: | English |
Abstract: | The aim of this bachelor thesis is to conduct a strategic analysis of Huawei company on the Chinese market and identify the current strategy and prepare recommendations on strategy of improvement for better practices. This bachelor thesis contains theoretical and practical part. There are different kinds of methods and tools used in this bachelor thesis which are asserted and described in theoretical part. Practical part applies to methods stated in theoretical part, such as stakeholder analysis, PEST analysis of macroenvironment; Porter’s five forces analysis for microenvironment. It is followed by analysis of internal resources, and SWOT analysis. At the end recommendations and conclusions are drawn based on the outcomes of analysis which are conducted in the practical part. |
Keywords: | Huawei; strategy ; Business |
Information about study
Study programme: | Ekonomika a management/Business Administration/Corporate Finance and Management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 7. 5. 2019 |
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Date of submission: | 12. 5. 2021 |
Date of defense: | 9. 6. 2021 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/69690/podrobnosti |