Application of Pinterest as a marketing tool for Bloggers in the food and beverage industry

Thesis title: Application of Pinterest as a marketing tool for Bloggers in the food and beverage industry
Author: Vikramshekhar, Nerva
Thesis type: Diploma thesis
Supervisor: Stříteský, Václav
Opponents: Machek, Martin
Thesis language: English
Abstract:
This thesis covers the topic of use of Pinterest as a marketing tool for food bloggers. It discusses the application and uses of Pinterest and how food bloggers can benefit from it, it also discusses how the top food bloggers in U.S.A use Pinterest for their blogs and websites.
Keywords: Food Blogging; Pinterest ; Social media
Thesis title: Application of Pinterest as a marketing tool for bloggers in the food and beverage industry
Author: Vikramshekhar, Nerva
Thesis type: Diplomová práce
Supervisor: Stříteský, Václav
Opponents: Machek, Martin
Thesis language: English
Abstract:
Tato práce se zabývá tématem použití Pinterestu jako marketingového nástroje pro blogery s potravinami. Diskutuje o aplikaci a použití Pinterestu a o tom, jak z toho mohou těžit blogeri v oblasti potravin, a také o tom, jak nejlepší blogeri s potravinami v USA používají Pinterest pro své blogy a webové stránky.
Keywords: Pinterest ; Food blogging; Social media

Information about study

Study programme: Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Marketing

Information on submission and defense

Date of assignment: 31. 10. 2019
Date of submission: 11. 5. 2020
Date of defense: 18. 6. 2020
Identifier in the InSIS system: https://insis.vse.cz/zp/71591/podrobnosti

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