Consumer Perceptions of Instagram Influencers: The Case of Turkey
| Thesis title: | Consumer Perceptions of Instagram Influencers: The Case of Turkey |
|---|---|
| Author: | Aydin, Altan |
| Thesis type: | Diploma thesis |
| Supervisor: | Machek, Martin |
| Opponents: | Tahal, Radek |
| Thesis language: | English |
| Abstract: | This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation tests. The findings show some different effects of influencers and influencer marketing on different genders. |
| Keywords: | Influencer Marketing; Social Media; Instagram |
| Thesis title: | Consumer Perceptions of Instagram Influencers: The Case of Turkey |
|---|---|
| Author: | Aydin, Altan |
| Thesis type: | Diplomová práce |
| Supervisor: | Machek, Martin |
| Opponents: | Tahal, Radek |
| Thesis language: | English |
| Abstract: | This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation tests. The findings show some different effects of influencers and influencer marketing on different genders. |
| Keywords: | Influencer Marketing; Social Media; Instagram |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 12. 2019 |
|---|---|
| Date of submission: | 12. 5. 2020 |
| Date of defense: | 18. 6. 2020 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/72042/podrobnosti |