Formulation and implementation of succesfull strategy
| Thesis title: | FORMULACE A IMPLEMENTACE DLOUHOUDOBĚ ÚSPĚŠNÉ STRATEGIE |
|---|---|
| Author: | Hrdina, Jiří |
| Thesis type: | Diplomová práce |
| Supervisor: | Janoušková, Alena |
| Opponents: | Křapka, Vladimír |
| Thesis language: | Česky |
| Abstract: | Stanovení hodnotové výhody pro zákazníka, SWOT analýza a Porterova analýza pěti konkurečnčních sil jako podklad pro tvorbu cílů a měřítek s využitím přístupu Balanced Scorecards. |
| Keywords: | měřítka Balanced Scorecards; hodnotová výhoda; Balanced Scorecards; strategie |
| Thesis title: | Formulation and implementation of succesfull strategy |
|---|---|
| Author: | Hrdina, Jiří |
| Thesis type: | Diploma thesis |
| Supervisor: | Janoušková, Alena |
| Opponents: | Křapka, Vladimír |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 6. 9. 2006 |
|---|---|
| Date of submission: | 6. 9. 2006 |
| Date of defense: | 6. 9. 2006 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/3795/podrobnosti |