Business Model of a Holding Bioplastic Company in the Czech Republic

Petroleum-based plastics have been a source of many beneficial applications for the humanity; it has been possible to pack food and preserve it, electronics could be developed and be massified thanks to the properties of plastics, international trade was impacted positively by the advantages of plastic packaging that made possible to transport and distribute goods all around the world, but beside of all these benefits they have also brought plastic pollution, contamination in oceans, wildlife endangered, global warming and much more. Certainly, we can’t live without plastics anymore: our quality of life would decrease, but there is a need to reduce the negative impact plastics have made. Companies play a big role in this, as well as consumers, and it is crucial to find the best way to shift those good benefits to materials that would not harm the environment as petroleum-based plastics can do. Bioplastics are a disruptive material but currently accounts only for the 1% of world production versus the production of traditional plastics, this is mainly due to the high cost of production. A business model based on the utilization of synergies along the supply chain can create such value that the burden of the price can be overcome and a holding company that decides as a core activity to produce bioplastics can develop that needed business model.