The impact of corporate social responsibility on brand image

Social responsibility activities of corporates have been increasing along with changing competition and consumer demand in the new world. Consumers start considering and giving importance to those brands that are socially responsible. Therefore, companies incorporate with corporate social responsibility (CSR) projects by considering the interest of its employees, society and environment. The aim of this study is to analyze the impacts of corporate social responsibility activities on brand image in Turkish market and give recommendation for better activities. In order to make better analyze, researches were made in addition to literature review. Questionnaire and expert interview were used as the research methods. In the questionnaire, GSM operators were used to determine and compare with other factors along with social responsibility to evaluate the level of importance of CSR on brand image and brand awareness, important social responsibility factors in Turkey and the relationship between CSR activities and purchasing decisions.With the findings of research, conclusion and recommendations were made on the impact of social responsibility activities on brand impact, brand awareness, reputation of the brand and possible brand loyalty.The research has been resulted as there is a positive impact of CSR on brand image and awareness. However, there was not a clear indication of CSR activities on purchasing decisions.