Competitive Intelligence reporting ways of shaping Top Management’s strategic decision
Thesis title: | Competitive Intelligence reporting ways of shaping Top Management’s strategic decision |
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Author: | Avon, Victoria |
Thesis type: | Diploma thesis |
Supervisor: | Ryška, Tomáš |
Opponents: | Martínez, Felipe |
Thesis language: | English |
Abstract: | In organizations, the process of creating a viable strategy for the company is primordial to ensureits development and its success on the long-term. Managers and Top Management are equippedwith strategic tools and methodologies relatively developed depending on the geographical areathey are operating in, but also on the industry they perform their business. The goal is to notice thesignals (“Weak signals”) alerting on new trends and possible changes affecting the business. Thesetools are necessary to acquire an external understanding of the practices chosen by the competition,as well as to prepare the company for changes and strategically decide what the next action shoulddo and how it should be done.Competitive Intelligence is one of the major components used by companies to get the saidunderstanding regarding external practices as well as state of the competitive environment.However, this requires an in-depth methodology to correctly transmit the information to the topmanagement to create a flow of intelligent information enabling the company to adapt in time andobtain a competitive advantage. As such, the thesis is aiming at a comparison of the differentCompetitive Intelligence Reporting methods, with a focus on the dissemination part.The focus lies in the methodology of the reports created; How is the reporting of such informationbeing transmitted to the top management, and how will it shape their strategic decision -makingprocess. Especially considering the fact that the necessary time resources needed to grasp theperceived necessary information from the report might not be aligned with their availability.The findings of this present research demonstrated the influence of the CI on the monitoring aspectof the environment using numerical metrics. The CI findings are also a guideline to confirm theirexisting established decisions. Furthermore, the COVID-19 disrupted the Top management’s flowof information as well as the future disseminated results. As the TM read the findings, the optimaldissemination mean was found to be concise with the possibility of retrieving additionalinformation. Lastly, the dissemination model can be enhanced by implementing the notion of CIas a state of mind within the company. |
Keywords: | Competitive Intelligence; Top Management; Dissemination |
Thesis title: | Reporting methods of Competitive Intelligence among Top Management in Francophonie area |
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Author: | Avon, Victoria |
Thesis type: | Diplomová práce |
Supervisor: | Ryška, Tomáš |
Opponents: | Martínez, Felipe |
Thesis language: | English |
Abstract: | In organizations, the process of creating a viable strategy for the company is primordial to ensureits development and its success on the long-term. Managers and Top Management are equippedwith strategic tools and methodologies relatively developed depending on the geographical areathey are operating in, but also on the industry they perform their business. The goal is to notice thesignals (“Weak signals”) alerting on new trends and possible changes affecting the business. Thesetools are necessary to acquire an external understanding of the practices chosen by the competition,as well as to prepare the company for changes and strategically decide what the next action shoulddo and how it should be done.Competitive Intelligence is one of the major components used by companies to get the saidunderstanding regarding external practices as well as state of the competitive environment.However, this requires an in-depth methodology to correctly transmit the information to the topmanagement to create a flow of intelligent information enabling the company to adapt in time andobtain a competitive advantage. As such, the thesis is aiming at a comparison of the differentCompetitive Intelligence Reporting methods, with a focus on the dissemination part.The focus lies in the methodology of the reports created; How is the reporting of such informationbeing transmitted to the top management, and how will it shape their strategic decision -makingprocess. Especially considering the fact that the necessary time resources needed to grasp theperceived necessary information from the report might not be aligned with their availability.The findings of this present research demonstrated the influence of the CI on the monitoring aspectof the environment using numerical metrics. The CI findings are also a guideline to confirm theirexisting established decisions. Furthermore, the COVID-19 disrupted the Top management’s flowof information as well as the future disseminated results. As the TM read the findings, the optimaldissemination mean was found to be concise with the possibility of retrieving additionalinformation. Lastly, the dissemination model can be enhanced by implementing the notion of CIas a state of mind within the company. |
Keywords: | Competitive Intelligence; Top Management; Dissemination |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 30. 12. 2019 |
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Date of submission: | 26. 8. 2020 |
Date of defense: | 17. 9. 2020 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/72054/podrobnosti |