Creation of “Dietary supplements customer journey map”
| Thesis title: | Creation of “Dietary supplements customer journey map” |
|---|---|
| Author: | Nebogin, Ivan |
| Thesis type: | Diploma thesis |
| Supervisor: | Machek, Martin |
| Opponents: | Shevelev , Yuri |
| Thesis language: | English |
| Abstract: | The goal of the master’s thesis is to create the dietary supplements customer journey map which can be used as a framework for identification of problem areas and causes of discontent among customers at all touchpoints on the dietary supplements market. |
| Keywords: | Supplements market; Customer journey map; Cardiovascular diseases |
| Thesis title: | Vytvoření „Cestovní mapy pro doplňky stravy“ |
|---|---|
| Author: | Nebogin, Ivan |
| Thesis type: | Diplomová práce |
| Supervisor: | Machek, Martin |
| Opponents: | Shevelev , Yuri |
| Thesis language: | English |
| Abstract: | Cílem diplomové práce je vytvořit mapu cesty spotřebitele pro doplněk stravy, kterou lze použít jako základ pro identifikaci problémových oblastí a příčin nespokojenosti spotřebitele ve všech bodech kontaktu s tímto trhem. |
| Keywords: | Supplements market; Customer Journey Map; cardiovascular diseases |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 30. 11. 2019 |
|---|---|
| Date of submission: | 26. 8. 2020 |
| Date of defense: | 17. 9. 2020 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/71890/podrobnosti |