Creation of “Dietary supplements customer journey map”
Thesis title: | Creation of “Dietary supplements customer journey map” |
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Author: | Nebogin, Ivan |
Thesis type: | Diploma thesis |
Supervisor: | Machek, Martin |
Opponents: | Shevelev , Yuri |
Thesis language: | English |
Abstract: | The goal of the master’s thesis is to create the dietary supplements customer journey map which can be used as a framework for identification of problem areas and causes of discontent among customers at all touchpoints on the dietary supplements market. |
Keywords: | Supplements market; Customer journey map; Cardiovascular diseases |
Thesis title: | Vytvoření „Cestovní mapy pro doplňky stravy“ |
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Author: | Nebogin, Ivan |
Thesis type: | Diplomová práce |
Supervisor: | Machek, Martin |
Opponents: | Shevelev , Yuri |
Thesis language: | English |
Abstract: | Cílem diplomové práce je vytvořit mapu cesty spotřebitele pro doplněk stravy, kterou lze použít jako základ pro identifikaci problémových oblastí a příčin nespokojenosti spotřebitele ve všech bodech kontaktu s tímto trhem. |
Keywords: | Supplements market; Customer Journey Map; cardiovascular diseases |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 30. 11. 2019 |
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Date of submission: | 26. 8. 2020 |
Date of defense: | 17. 9. 2020 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/71890/podrobnosti |