The issue of Ethics on the example of a particular company

This Master's thesis focuses on the issue of unethical monetization in videogame industry, and specifically on the example of Electronic Arts. The meaning of this thesis is to analyze these practices (microtransactions, loot boxes) and their impact on the users, especially on children and youth. Secondary goal focuses on the concurrent regulatory processes in the Czech Republic and globally. Countries like Belgium and the Netherlands have regulated loot boxes in the same manner they regulate Gambling. The main goal of this thesis is to analyze the business practices of Electronic Arts (game publisher) from an ethical standpoint and provide recommendations to better their ethical standard. This thesis is divided into three chapters, first of which collects the knowledge of Ethics so far, second explores the current ethical quandary in video game industry and the third chapters analyzes unethical behavior of EA and recommends steps to restore it's ethical status. The underlying goal of this thesis is to raise awareness about these issues which are often dismissed for being "children's games". However it is precisely children who are thee most vulnerable and susceptible to these predatory tactics, they can cause serious psychological and monetary harm especially to young children, teenagers and adults prone to gambling.