Finding a suitable market for expansion of a given company
| Thesis title: | Výběr vhodného trhu pro expanzi vybrané společnosti |
|---|---|
| Author: | Škopek, Martin |
| Thesis type: | Bakalářská práce |
| Supervisor: | Hinčica, Vít |
| Opponents: | Bolotov, Ilya |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá vybranou společností v oboru prodeje sportovního zboží. Jejím cílem najít další zahraniční trh pro expanzi dané firmy. Z provedených analýz je doporučeno vstoupit na trh Rumunska. |
| Keywords: | expanze; mezinárodní podnikání; obchodní strategie |
| Thesis title: | Finding a suitable market for expansion of a given company |
|---|---|
| Author: | Škopek, Martin |
| Thesis type: | Bachelor thesis |
| Supervisor: | Hinčica, Vít |
| Opponents: | Bolotov, Ilya |
| Thesis language: | Česky |
| Abstract: | This thesis deals with a selected company that specializes in retail of sporting goods. The aim is to find another foreign market for further expansion of the given company. From the analysis it is recommended to expand to Romania. |
| Keywords: | expansion; business strategy; international entrepreneurship |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/International Business |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 18. 9. 2020 |
|---|---|
| Date of submission: | 30. 4. 2021 |
| Date of defense: | 10. 6. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/74151/podrobnosti |