Decision-making process on the implementation of data analytics solutions in the small and medium-sized business

Thesis title: Decision-making process on the implementation of data analytics solutions in the small and medium-sized business
Author: Bahlai, Volha
Thesis type: Diploma thesis
Supervisor: Potančok, Martin
Opponents: Karkošková, Soňa
Thesis language: English
Abstract:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure.
Keywords: Small and medium-sized business; Data analytics solutions; Implementation process; Decision-making model; Decision-making process; Data analytics
Thesis title: Decision-making process on the implementation of data analytics solutions in the small and medium-size business
Author: Bahlai, Volha
Thesis type: Diplomová práce
Supervisor: Potančok, Martin
Opponents: Karkošková, Soňa
Thesis language: English
Abstract:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure.
Keywords: Data analytics solutions; Small and medium-sized business; Decision-making process; Data analytics; Implementation process; Decision-making model

Information about study

Study programme: Aplikovaná informatika/Information Systems Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Informatics and Statistics
Department: Department of Information Technologies

Information on submission and defense

Date of assignment: 26. 8. 2020
Date of submission: 2. 5. 2021
Date of defense: 11. 6. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/73849/podrobnosti

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