Decision-making process on the implementation of data analytics solutions in the small and medium-sized business
| Thesis title: | Decision-making process on the implementation of data analytics solutions in the small and medium-sized business |
|---|---|
| Author: | Bahlai, Volha |
| Thesis type: | Diploma thesis |
| Supervisor: | Potančok, Martin |
| Opponents: | Karkošková, Soňa |
| Thesis language: | English |
| Abstract: | The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure. |
| Keywords: | Small and medium-sized business; Data analytics solutions; Implementation process; Decision-making model; Decision-making process; Data analytics |
| Thesis title: | Decision-making process on the implementation of data analytics solutions in the small and medium-size business |
|---|---|
| Author: | Bahlai, Volha |
| Thesis type: | Diplomová práce |
| Supervisor: | Potančok, Martin |
| Opponents: | Karkošková, Soňa |
| Thesis language: | English |
| Abstract: | The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure. |
| Keywords: | Data analytics solutions; Small and medium-sized business; Decision-making process; Data analytics; Implementation process; Decision-making model |
Information about study
| Study programme: | Aplikovaná informatika/Information Systems Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Information Technologies |
Information on submission and defense
| Date of assignment: | 26. 8. 2020 |
|---|---|
| Date of submission: | 2. 5. 2021 |
| Date of defense: | 11. 6. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/73849/podrobnosti |